PK Subban’s Father, Karl Subban Spearheads Campaign to Revolutionize NHL Broadcasts

Igor Burdetskiy May 13, 2023

3 1 minute read

Over the past ten years, the NHL has made a lot of effort to raise revenue. In an effort to increase money, the league added rolling board and shirt advertisements this season. Extreme criticism has been directed at the board adverts in particular by enthusiasts.

Well, one hockey fan has had enough of the NHL’s ads and has made the decision to take action. Who is that fan, then? Karl Subban, the father of PK, Jordan, and Malcolm Subban, is who it is.

Karl and some others have gathered to ask the league to make changes.

Karl says the league has gone down a dark path in recent years, putting the quality of their product for viewing at the bottom of their list.

He also mentions how the league specifically targets, manipulates the younger and more impressionable population by incorporating an ‘absurd’ amount of gambling advertising.

“They catch the attention of young people,” Subban said. “It’s a powerful way of marketing to them, which we know can have a harmful effect on young people realizing their potential and really reaching their dreams. Kids should not be exposed to this at a young age. It’s just the wrong messaging to be imprinting on them. It’s not healthy for their long-term growth.”

Subban also mentioned how there have been studies done regarding the NHL’s new digital advertising which prevent people with epilepsy from watching games due to the glitches and sudden flashes.

The league and Gary Bettman have shown they are more concerned with quantity than quality, therefore it would be nice to see them make a more concerted effort to try to be considerably more measured with their approach to advertising.

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Igor Burdetskiy

Founder, Editor-in-Chief, & CEO at Hooked on Hockey Magazine

I grew up playing Ball and Roller Hockey day and night somewhat religiously throughout elementary and middle school. The two don't compare though when I lace up the skates and hit the ice. I live and breathe hockey beyond the perspective of "it's just a game" and I will gladly talk hockey for hours with anyone. Hockey is more than just a lifestyle, it's a culture of passionate people who make memories every time the puck is dropped. Hockey has not only helped me get through some of the hardest times in life but has created some of the best memories to date. Want to talk hockey with me? Shoot me an email: iburdetskiy@hookedonhockey.com and let's talk some hockey!