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Major Glitch: Ad Board Malfunction During Playoff Game Leaves Fans Confused

Photo of Igor Burdetskiy Igor Burdetskiy Follow on X April 24, 2023
2 1 minute read

The issue around the new ad board technology has grown when a major glitch was spotted during the most recent Wild vs. Stars playoff game.

As shown in the video, the boards are malfunctioning and the advertisements are going crazy:

[Highlight] The NHl’s ad tech completely loses it
by u/_-Carter in hockey

People are not only becoming tired of the new boards, but they are also laughing at them. This type of problem demonstrates that this new technology is not without flaws.

Let’s hope Gary Bettman and TV networks recognize that people don’t like being assaulted with hundreds of advertisements and resolve the issue by removing digital ad boards.

This once again reflects poorly on the NHL. Other professional leagues aren’t doing this. Why should the NHL take part?

Igor Burdetskiy

Igor Burdetskiy

Founder, Editor-in-Chief, & CEO at Hooked on Hockey Magazine
I grew up playing Ball and Roller Hockey day and night somewhat religiously throughout elementary and middle school. The two don't compare though when I lace up the skates and hit the ice. I live and breathe hockey beyond the perspective of "it's just a game" and I will gladly talk hockey for hours with anyone. Hockey is more than just a lifestyle, it's a culture of passionate people who make memories every time the puck is dropped. Hockey has not only helped me get through some of the hardest times in life but has created some of the best memories to date. Want to talk hockey with me? Shoot me an email: iburdetskiy@hookedonhockey.com and let's talk some hockey!
Igor Burdetskiy
Photo of Igor Burdetskiy Igor Burdetskiy Follow on X April 24, 2023
2 1 minute read
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